lingerie-lovers

Haute Contour offers shape-conscious lingerie-lovers another season of decadence

 

16 September 2010, Atlanta, GA - This fall Haute Contour, the sexy, lingerie-inspired shapewear by Spanx, delivers haute-ness once again. Fresh, figure-enhancing silhouettes are supremely stylish and equally slimming thanks to innovative designs and flawless functionality. Fondly known as the Dessert of Shapewear™, indulge in this collection of sumptuous styles this season and be among the women who have their shape and sexy too. HC

 “To me, fall is the most fashionable season of all…and thanks to Haute Contour I can wear the latest trends, while being shaped at the same time,” said Spanx founder Sara Blakely. “Each piece is a shapewear solution that’s meant to be seen… now that’s what I call ooh-la-la innovation!”

 Drawing inspiration from the Fall 2010 runways, this season’s collection offers on-trend looks for women who want to be stylishly shaped. Each piece, while meant to be seen, can be worn as lingerie in the bedroom, as a slimming underpinning, or as a stand-alone stunner.

Details, details! That’s what fall is about according to the sashaying models of Givenchy, Miu Miu, and Dior. From sheer styles that show slivers of skin to lovely romantic touches and trims, women can achieve these top trends while staying shaped and supported thanks to Haute Contour.

 The Alluring V-Neck Camisole ($128, S-XL, Blush and Pitch) and Simply Chic Camisole ($128, S-XL, Blush and Pitch) feature luxurious shaping microfiber that trims the torso and a stunning sheer overlay at the shoulders. The Sexy Twist Camisole ($148, S-XL, Pitch and Deep Plum) and Lovely Lace Thong ($88, S-XL, Blush, Pitch and Deep Plum) each feature feminine accents that highlight the décolletage and waistline respectively.

 Designers went mad for fifties-inspired looks this fall, thanks in part to the popularity of Mad Men. Cleavage and cinched-at-the-waist pencil skirts are top fall trends. Curvy catwalkers and fashionistas alike can achieve the look with Haute Contour’s stunning bustier-style Captivating Slip ($178, S-XL, Blush and Pitch) and vintage-inspired bottom, Sexy Sheer High Mid-Thigh ($148, S-XL, Blush and Pitch).

 For those who prefer a timeless treat, silhouettes in classic nude (Haute Contour’s basic Blush) are surefire show-stoppers. Designers such as Valentino and Chloe agree that this reliable neutral offers a subtly serene look. With silky shaping microfiber that smoothes and flattens the stomach, the modern Sleek Chic Bodysuit in Blush ($168, S-XL, also in Pitch) is eye-catching, effortless and, thanks to removable shoulder pads, edgy!

Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to Gwyneth Paltrow. Obsessed with creating comfortable garments that minimize figure flaws, Sara has helped create more than 200 problem-solving products and recently entered the bra business with the ground-breaking Bra-llelujah! In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour, a lingerie-inspired collection known as the dessert of shapewear. Today, after many years of demand, Spanx brings their industry expertise to the pool and the beach with swimwear and to men with a redefined cotton compression undershirt.